01 · Principle
Every number carries its source.
Hover any metric — see the exact API call, the account it pulled from, the timestamp. No more 'how did you get this?' on Monday standups.
Every campaign, every channel, every metric — pulled into a single dashboard your clients can trust. Provenance on every number. Cross-channel math that actually adds up.
Connects to
Not a screenshot. The same surface your client sees on Monday morning — with provenance, freshness, and target context on every metric.
Hover any metric — see the exact API call, the account it pulled from, the timestamp. No more 'how did you get this?' on Monday standups.
Combined ROAS only across the intersection window. We never quietly mix a 30-day Google number with a 60-day Meta number. Your clients deserve correct arithmetic.
E-commerce, lead-gen, or both — the dashboard adapts. Right KPIs by category, right benchmarks. No hardcoded one-size-fits-all.